Let?s face it?even though most of us aren?t prowling used car lots wearing plaid polyester leisure suits, we?re all in the sales business. Whether you?re trying to persuade lawmakers to pass legislation favorable to your company, hoping to soften the blow of an unpopular personnel policy or launchin...

With new technology comes new opportunity. This statement is particularly true in the case of digital cameras, and more importantly, as the title of this article suggests, in the case of digital camera lenses. There are so many different lenses with varying specifications available that it can be qu...

Small companies that rely on business-to-business sales often find it difficult to be seen as credible in the eyes of larger companies. If this is true for you, then this assessment might help you determine where you need to focus your attention in order to build your credibility. Rate each item fro...

Most men aren?t remotely obsessed with fashion, definitely not to the extent that women are. Men as a rule generally have more important things in their life to worry about than keeping up with the latest trends in the fashion world. However, there are several things you can do which will go far to ...

The Cause: Machinery, people and the environment all contribute to noise in the workplace. Machinery, such as copiers, printers, fax machines, fans, air conditioner, computers, phones and many other types of specialized equipment are a source of noise in the workplace. People, added to the above by ...

You are undecided if you should start a conventional Brick and Mortar Business in a Heavily Trafficked Mall or a Online Home Based Business. This in depth Comparison should help you decide. Not too Long ago while on vacation in Palm Springs CA with my wife we decided to have some Ice Cream. We saw...

This is one of those broad questions that can take you down the wrong road unless you have done some thinking about what to say ahead of time. This question deals with your ability to sell yourself. Think of yourself as the product. Why should the customer buy? Answers that WON`T WORK - `Because I n...

Q: In a recent column you made the point that the customer is always right, which I agree with. However, in the same column you also said that it is sometimes necessary give problem customers the boot. If the customer is always right, at what point do you think they become so problematic that you ...

Creativity can be defined as problem identification and idea generation whilst innovation can be defined as idea selection, development and commercialisation. There are other useful definitions in this field, for example, creativity can be defined as consisting of a number of ideas, a number of dive...

The following nursing home collections report outlines 11 guidelines you can follow to increase the amount of in-house long term care collections your facility collects. 1] Have A Defined Long Term Care Collection Policy One of the major causes of delinquent nursing home receivables is that the faci...

When I was a student in London, I had a part-time job working in a new-age bookshop near Camden Town. One day, Robert Plant, the lead singer for Led Zeppelin, came into the shop and walked up to the owner. "What have you got that`s good?", he asked. After a few moments thought, the owner walked over...

As the pioneers of aviation took to the air (not skies), in their human powered mechanical contraptions, what must have been said and thought? Complicated pulleys and chain systems enclosing a lunatic, perhaps! Or overly optimistic cyclists with designs above their head, even. Yet they left us with ...

Unless you start doing ?it? today, all the quality checks in the world won?t save your company from a major stumble. As a quality manager, I like to imagine that if everybody does their job and quality is high at every stage in the production process, I?ll enjoy a smooth operation and get satisfied ...

It?s a fact. While most link partners are scrupulously honest a few are little more than link scam artists. They?ll take a link from you to them. Put up your link back. But then when you?re not looking take yours down. They win. You lose. Now I?m not saying this happens a lot. But it does happ...

WHY BUILD YOUR EMAIL ADDRESS DATABASE?

Gaining your customers` email addresses will:

• Provide an additional channel for reaching your customers
• Increase the ROI of your marketing investments
• Significantly reduce your customer acquisition and marketi...

Everyone wants the best possible value in every transaction, but each of us defines "value" in different ways. Some customers want the lowest price, while others will place a higher value on reliability, convenience or things like color, popularity (think Pokeman cards!) or durability. The challen...

?Bill, thanks so much for your assistance with this search. We?re very happy that Robert has accepted the position. He will be a great addition to our organization?. At this point, while most would consider the placement complete from both the candidate and employer?s side, I would put forth that yo...

Staying ahead of the marketing curve seems to be a never-ending quest. Marketing doesn?t have to be as complex as some people make it out to be. It?s simply a matter of understanding who you are marketing to ? your ideal customers ? and then coming up with a system that keeps your name in front of t...

Have you ever thought about how much rudeness may be affecting your bottom line? What is the cost to your company when you or the people who represent you lack proper manners? Do you know how many clients are turned off by employees who would rather carry on a conversation with each other than wit...

I was asked today by a group of students; What do you feel is the best way to build brand name and why? And what significance do you feel are relevant to a strong corporate identity? Well obviously this is a group of marketing students. And it almost sounded as if I was being tested on an essay ques...

Just how serious is employment law to the small businessperson? Very serious and let me tell you a true story; a horror story, which will make you think about just how serious these issues can be. In San Antonio TX one of our wash trucks was driving down the road and a border Patrol Officer passed t...

What is enthusiasm? Well, consulting good ol` Mr. Webster, you could stake a claim that enthusiasm is "an absorbing possession of the mind by an interest, study, or pursuit; [an] ardent interest." Isn`t that a typical Webster`s dictionary for you? It gives you the literal meaning of the word, but fa...

Regardless how small or large your budget is, there are a number of ways you can make it go farther. One way is to capitalize on the seasonality of your business. For example, it may not make sense or be necessary to market consistently all year long. Are their times when your particular industry i...

Well... first off, let`s define exactly what a Forum is so that you`ll be able to relate to what I`m about to explain within this article. The simple definition of a Forum is... it`s a online community with a open discussion that allows you to `Post` questions or queries related to a specific topic....

What is it about overhead projectors that causes us to become lousy communicators? Why do our speeches or presentations lose much of their steam when we use overheads? Well, for starters, we often give more attention to the overheads than the audience. It can`t be helped. After all, we have to pick ...

Can`t get a date? No, I mean to your website. Day in and day out, I see marketers address "filet mignon" prospects like $10 streetwalkers. How do they expect to get the sale (or the signup, or the download, or the ___) like THAT? It`s all about converting "ho-hum" browsers to excited, active BUYERS ...

Q: ?My career, though very very stressful, is one that I thoroughly enjoy and do not want to change. Because I?m under so much stress, my counselor has recommended that I eliminate all stress from my life. This doesn?t seem to make sense to me, especially since I like what I do so much. Should I ...