Are you planning an event or participating in a trade show any time soon? If so, consider the following 10 low-cost marketing tactics before mailing your payment.
Event Marketing Tactic #1 -- Is the purchase decision-maker attending the event? Are you certain? Let`s say you sell gifts that help increase employee moral and you`re considering exhibiting at the National Association of Human Resources annual conference. Is your decision-maker attending? Who attends this event -- HR directors, managers or VPs? Perhaps all, or a small percentage of all three attend. If your decision-maker is a human resources director, then you`ll want to make sure the event management company can provide you statistics suppoorting what percentage of the participants have director-level titles. You need to drill down to your target audience. It`s not good enough to say that it`s a human resources related event; rather, is the job title you`re targeting attending? And if so, what percentage of the attendees hold this title? I recommend at least 50-60% before spending any money.
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Cable ReelsElectrical cables can be found everywhere in the modern world. Most devices in the home are now powered by electricity. It is a similar story in the workplace with tools and machines powered by large amounts of electricity. Large lengths of wire can get unsightly; they can also be a health and safety hazard. Many people have tripped on trailing wires leading to broken wrists and sore knees.
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